However, the proposed figure (lifted from an analysis of over 1,000,000 sex toy sales and 300,000-plus reviews) doesn’t account for lubricant or anal toys. Today, it’s estimated that men represent 11 percent of the sex toy market. The antiquated idea that butt stuff was gay and that our hands were capable enough was preventing many of us from experiencing new sensations and taking our sexual pleasure to new, unexplored heights. Not too long ago, the sex toy space for people with penises was scarce and uninspired.